Creative Strategy, Photography & Writing

Hi, I’m Ella

- a creative strategist, photographer and writer based in Stockholm.

Rooted in business development and driven by a love for storytelling, I work as a partner to artists, creators and soulful entrepreneurs. My work blends strategy with intuition, and organisational growth with the creative freedom needed to stay inspired.

Over the past 9 years, I’ve worked with leadership and business development in large corporations, while also freelancing with my camera and studying creative writing. Today, I bring these worlds together as a partner to entrepreneurs and creators who want to grow their business and personal or professional brand.

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Running a creative business shouldn’t feel chaotic or confusing.
I help creators, artists, and soulful entrepreneurs find clarity, structure, and direction, so your business works with you, not against you.
Organisational planning, process development and quality management is not solely for large corporations. This is for anyone who wants to build something sustainable.
I love capturing people doing what they love, such as entrepreneurs at work, artists in their creative process and practitioners holding space for others.
As a creator myself, I’m drawn to moments where focus, presence, and passion naturally unfold. I enjoy quietly stepping into those spaces to document what’s already there.
My work revolves around portraits, behind-the-scenes, product shoots, events, and retreats.
Most businesses don’t need to be louder. They need to create their story.
I work with words the same way I work with images - with attention to what’s already there.
Together, we look at what you do, and shape it into narrative and language that feels honest and true to the audience you want to reach.
Visuals are often the first thing we connect with. Before we read, we feel.
I design book covers, posters and other visual material.