All in one practice

I’ve always been drawn to the space where creativity and structure meet, and for a long time I thought I had to choose between them. One path felt expressive, intuitive and alive. The other was grounded in logic, structure and financial growth.

I spent several years working in large corporations within finance, leading teams and projects and within business development. Simultaneously, my writing and photography were always present in the background, quietly shaping how I saw the world. Over time, it became clear that my strength was never in choosing one over the other, but in bringing them together.

Today, I work at that intersection, by supporting creators and entrepreneurs with structure and business flow as well as shaping their work into stories that feel clear and honest.

Movement & Curiosity

I’m curious by nature, and I tend to follow what feels alive and meaningful in the moment. I’m based in Stockholm, but travel around Europe for work. I also spend parts of the year in Sri Lanka, where I have a small house together with my close friend and photographer colleague. Life there is slower, closer to nature, and has gifted me me a beautiful community of so many inspirational people working with their passions.

Relational work

I value long-term collaborations and the kind of partnerships where we can build and evolve something together over time. I care about my clients , and tend to be most impactful when I get to stay close to the process and grow alongside the people I work with.